Unwired Logic (Google, Meta, and Zendesk Add-ons)

Two new Unwired Logic Add-ons: Ad conversion tracking and Zendesk user sync

Track which campaigns drive real move-ins, and keep your Zendesk records current without the manual work.

 

Storeganise now integrates with Google Ads, Meta Ads, and Zendesk Support through two new Add-ons developed by Unwired Logic. Both are live in the Storeganise marketplace.

 

The gap between ad clicks and signed leases

 

You run a Google Ads campaign, a family finds you, they book a unit. Google shows a conversion. But what kind? A form fill that never became a lease, or a customer who's paid their first month?

 

Most operators have no way to tell. The Google + Meta Ads Conversion Tracking Add-on closes that gap by sending real Storeganise booking events back to the ad platform as server-side conversions.

 

Google + Meta Ads Conversion Tracking

 

• Four booking events, mapped to your ad platform. Lead (waitlist signup), move-in created, move-in started, and move-in completed each fire as separate conversion actions in Google Ads and/or Meta Ads.
• Revenue back to your campaigns. Each move-in event can carry the unit's monthly rental value back to the ad platform, so your campaigns can optimise for actual revenue rather than activity.
• Duplicate-free tracking. Every upload is recorded on the Storeganise customer record. If the same event would upload twice, it's blocked at the Add-on level.
• Failed uploads surfaced, not lost. Temporary failures are retried automatically. Permanent failures appear as admin tasks in Storeganise so nothing disappears quietly.

 

Your campaigns finally have enough signal to work with. Instead of optimising for form fills, they can optimise for signed leases and first-month revenue. Over time, that changes which keywords you bid on and which audiences you target.

 

Zendesk Support - User Sync

 

When a customer calls your support line, your team shouldn't need to open Storeganise to find out if they're an active renter or a past customer. The Zendesk Support - User Sync Add-on keeps that information current in Zendesk automatically.

 

• Two-way contact sync. Email, name, and phone update in both directions between Storeganise and Zendesk in real time.
• Rental status in Zendesk. Customer status (Active, New Prospect, or Deactivated) syncs from Storeganise into a configurable Zendesk user field so support agents have the right context.
• OAuth connection, no tokens to manage. The Add-on connects via OAuth. No API tokens to create, store, or rotate.
• Conflict handling. Duplicate email conflicts raise an admin task in Storeganise rather than overwriting either record silently.

 

Support agents see the customer's current status without leaving Zendesk. Fewer tabs, fewer errors, and no mid-call scramble to find out if a caller is still renting. Your team already knows the situation before the call starts.

 

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Setting it up

 

Google + Meta Ads Conversion Tracking

1. 1. Install the Add-on from Main Settings > Add-ons.
2. 2. Set up Google Tag Manager on your Storeganise booking site using the three GTM tags from the Unwired Logic setup guide.
3. 3. Enter your Google Ads and/or Meta Ads credentials in Add-on settings and map each Storeganise event to a conversion action.
4. 4. Run a test booking and confirm the conversion appears in Google Ads or Meta Events Manager.

 

Zendesk Support - User Sync

1. 1. Install the Add-on from Main Settings > Add-ons.
2. 2. Enter your Zendesk subdomain and default phone country code.
3. 3. Create a webhook in Zendesk Admin Center pointing to the Add-on endpoint.
4. 4. Approve access via the OAuth admin task that appears on activation.
5. 5. Create a test user in Storeganise and confirm the matching record appears in Zendesk.

 

Full setup instructions are in the Unwired Logic help documentation.